Advertising stand



25, 1931- R. A. wlLcox, 1,820,685 I Filed April 20, 1929 '2 Sheets-Sheep 1 i 15 AlllflllhWllll lllllllllllllllllfillllllllllllllllllllllllllllllllllllllllllllllllllllfllll 5 A! *M V g 1/ I I [203W 7 )Yoberi dliezz 25, R. A. WILCOX 1,820,685

ADVERTISING STAND Filed April 20. 1929 2 She ets-Sheet 2 Jfaberi LZ/Zerz Whom, 50W j 5 5 *5.

panel into such p'osition 'tliat tlieyfwill Patented Aug. 25, 1931 UNITED PATENT OFFICE noBnRr ALLEN wII@cox,"oI*'c'IIIcAeo, ILLINOIS,- ASSIGNOR 'Io GRIEE rmzss, IN- CORPORATED; or CHICAGO; LL NoIsL-A CORPORATION on 1134111015 ADVERTISING STAND A neatma- :filed ApriL 20,

This invention relates to I improvements in advertising stands and principally to the type of paste-board. advertising stands which may be set up by a store keeper in shop windows or encounters in order to attract attention to the advertising matter containedthereon. h

It is a purpose ofthe invention to provide an advertising stand consisting of foreground and background panels together with supporting brace members and locking devices designed to support the panel'sin substantially vertical positions in afrigid manner. 7 A v g It is further purpose of my'invention to so design the construction of the adver tising stand that it may be initially shipped and folded in a substantially flat I position and may beset up by th'e user in a simple manner without necessitating the bending of flaps, or locking tabs into placed 7 Thus it is a feature of my invention that the stand may beset upby merely grasping the background panel and dropping the stand on to a supporting base. ,gDuring this operation the background panel will move of itself into a position parallel to-the toreground panel, but rearwardlyfsp acedtherefrom and at the same time turn suppor ing flanges which are'secured to the ioreground serve to support the stand.

Another purpose of my nvention. Consists in the design of the advertising stand in such amanner thatit may be readil y'inanufactured of a small number of parts and at low cost.' 5

Further objects and advantages of the present improvementsfwill be more readily apparent from the following description taken in connection with the disclosureioi the present embodiment shown in ac-" companying drawings. i

In the drawings: I I If Figure 1 is a front elevation of the stand 1929. 1 Serial No. 356,788.

in set up position having a portion of the foreground panel broken away in order to more clearly illustrate the rearward locking engagement between the background panel and the supporting flanges.

' Figure 2 is a side elevation of Figurel'.

Figure a top view of the stand as set up in Figure 1.

Figure 4 is a perspective view from the rear side of a stand such as shown in Fig:

ure 1, together with additional supporting and" bracing means panel; H

Figure 5 is a par-tiaIL SectiOn taken on the plane indicated by 5-5 in Figure 6 and'ilfor the background lustrating the position of the parts when in folded flat positions 3 Figure 61s a plan view from the rear side of the stand shown in Figure 4 with the parts'folded in flat positions for shipping purposes It should be noted, however, that the right-hand supporting flange has been laterally turned into the plane of the foreground panel. 'i The stand may be and B. The new blank A includes a background panel portion. 1 which may have any suitable contour at its upper portion which will best'serve in connection withithe adveras disclosed in the drawings manufactured from-two. blanks, A

tising matter. on its forward face to attract the attention. From the bottom edge is folded a flange portion 2 from which is also 'f olded an attaching flange'3; As shown in the drawi'ngs, especially in Figure 6, it will be apparent that the flanges 2 and 3 are "somewhat narrower than the fullwidth of the panel. 1 and maybe defined by the out edges4'-4C, which, in the blank, slightly converge towardthecenter line of the panel.

The flange 2' is adapted to fold relative'to the main panel 1 on the dotted line indicated at 5,]whi1e the securing flange 3 may fold relative to'the'fiange Q'onthe dotted line 6. Thecut edges extend above the dotted line 5, as shown in Figure 6, into the body of the panel 1 to points 7-7 where they meet cut edges 8-8 which upwardly converge toward the cut edges 4-4. Thus there are defined narrow slots 9-9, the purpose of which will be later apparent. The side edges of the panel extend down to points slightly below the fold line 5, and define tabs 10-10.

The other blank portion B includes a foreground panel 11 having a lower bottom edge 12 which will rest upon a supporting base. The upper edge 13 of the foreground panel 11 is shown in the drawings straight, but it will be clearly apparent that any desired contour may be utilized, such as by cutting out figures which contract against the design of the background panel. To the vertical edges 14.14 of the foreground panel 11 are secured supporting flanges or brace members 15-15. The flanges 15-15 may be formed integral with the foreground panel 11, as shown in the drawings, but since it is desired. that they fold flat against the back of the foreground panel for shipping purposes, it may be desirable to form them of separate members and attach them to the foreground panel by pasting strips of vellum which will serve as a hinge. The par ticular construction will be that which is found most suitable according to the thickness of the paste board material utilized for the stand and its ability to resist tearing caused by frequent folding.

The bottom edges 16-16 of the bracing members 15-15, as shown in Figure 6, are slightly upwardly inclined relative to the bottom edge 12 of the foreground panel 11, whereby, when the flanges are turned intosupporting position, as shown in Figure 3, the foreground panel will be slightly rearwardly inclined from the vertical in order to prevent forward tipping of the stand. The flanges 15-15 are further designed at their upper ends with slots 17-17 designed to cooperate with the slots 9-9 of the background panel 1.. The slots are designed by curved edges 18 which extend from the line of fold 14 to a point 19 at the bottom of the slot 17. From the point 19 a straight edge 20 upwardly extends parallel to the folding edge 14 of the flange. Thus upwardly extending tabs 21 are formed integral with the flanges 15 which form braces for the rear side of the background panel 1. The attachment flange 3 of the background panel 1 is secured to the rear side of the foreground panel 11 in the manner indicated in Figure 3. This attachment may be made by gluing, pasting or in any other suitable manner.

In the position shown in Figure 6, the parts are in flat arrangement and it will be noted that the depending tabs 10-10 fromthe background panel extend slightly below the upper edge 13 of the foreground panel 11, which extends to join the curved edge 18 of the flange 15. Therefore, when folding the flanges 15-15 into flat position against the rearward side of the foreground panel 11, the depending tabs lO-lO are bent to allow the flanges 15-15 to come to the position indicated by the left-hand flange 15 shown in Figure 6. The upper edge of the flange 15 will therefore extend into the slot 9 of the background panel.

When it is desired to set up the stand, the user only needs to grasp the background panel 1, hold the stand in a substantially vertical position and drop the bottom edge 12 of the foreground panel 1 on to a supporting base, then the weight of the background panel will cause it to drop and fold the flange 2 into a substantially horizontal position, as indicated in Figure 2. During this movement of the background panel, the flanges 15-15 of the foreground panel will be rearwardly swung to the positions indicated in Figure 3 by the engagement of the slots 9-9 of the background panel and the upper ends of the flanges.

Vhen the parts are in final position, the ends 7 and 19 of the slots are in engagement and the rearward side of the back ground panel will be braced by the tabs 21 of the flanges 15 and will, therefore, be held in a position parallel to the foreground panel 11, as will be evident from Figure 2. The depending tabs lO-lO of the background panel brace against the outer sides of the flanges 15-15.

When the user desires to remove the advertising stand, by simply grasping the upper end of the background panel 1 and lifting the stand, the parts are returned to the initially folded arrangement. It is, therefore, apparent that a great deal of time is saved and that the user need not bother with the folding of locking tabs each time that the stand is set up or taken down.

The stand so far described will generally be found suitable, but in some cases where the background panel is relatively high and it may have a tendency to tip over the stand, it may be desirable to utilize additional bracing means for the background panel. Therefore, in Figures 4 and 6 I illustrate a brace denoted generally as 22 which is of customary construction including a center portion 23 which is secured to the back of the background panel 1 and to which are folded, on dotted lines 24-24, triangular flanges 25-25. Locking tabs 26-26 are cut out, as indicated in Figure 6, and arranged to fold on horizontal fold lines 27-27. The brace 22 extends below the bottom edge of the background panel 1 to the edge 28 which is designed to rest upon the supporting base when the stand is set up on a counter.

In general, the user may set up the stand shown in Figure 6 in the manner previously described without bothering to turn the flanges 25 and the locking tabs 26*26 into the positions indicated in Figure 4. The additional support provided by the lower edge 28 of the brace 22 will be suflicient to prevent the stand from tipping over, however, in some cases when the setting up of the stand is to be more or less permanent, the parts may be looked as shown in Figure 4.

Many modifications may be made in the particular construction of the stand Without departing fro-m the spirit of my invention as expressed in the appended claims.

I claim:

1. In an advertising stand, a pair of front and rear panels, a flap foldably connecting the lower edge of said rear panel to the upper port-ion of said front panelwhereby said panels may be moved from substantially the same plane to parallel planes determined by the width of said flap, a pair of supporting flanges foldably connected to the ends of said front panel whereby they may be folded in flat relation against the back of said front panel and move from such positions to angular positions for setting up the stand, said rear panel having a pair of slots in its lower edge more closely spaced than the folds of said flange. adapted to engage the upward ends of said flanges when the panels and flanges are in flat folded relation and serve to guide the movement of said flanges into angular supporting relation when said rear panel is moved away from said front panel, the movement between said panels being limited by the engagement of said flanges with the ends of said slots.

2. In an advertising stand as described in claim 1, the supporting flanges having at their upper ends curved portions extending from the folds to the final point of engagement between the ends of the slots in the rear panel and said flanges.

3. In an advertising stand as described in claim 1, said flanges having upward extensions adapted to brace said rear panel when the parts are in set-up position.

a. In an advertising stand, a pair of front and rear panels, a flap foldably connecting said panels to permit relativevmovement between said panels from flat folded relation to separation between said panels in substantially parallel planes, a pair of supporting flanges foldably connected to the ends of said front panel, said rear panel having a pair of slots in its lower edge adapted to engage the upper ends of said supporting flanges when said flanges and said panels are in flat folded relation, said slots being more closely spaced than the folds of said flanges and abutments formed on the upper ends of said rear panel away from said front panel whereby, when the parts are in posi of said flanges for limiting the movement 

